About Us

Pink is a creative marketing agency dedicated to helping businesses unlock the power of the female consumer. With a deep understanding of how women make purchasing decisions, we specialise in crafting tailored marketing strategies that resonate with women at every stage of their buying journey.

From trust-building to loyalty-driven campaigns, we empower brands to engage authentically with female audiences. Our data-driven insights ensure that your marketing efforts align with what women truly value; trust, authenticity, and inclusivity.

At Pink, we combine creativity with strategy to deliver marketing solutions that work, because we know she buys differently.

Marketing & Consultancy

Branding

Digital Marketing

Websites

Edel’s expertise in marketing is exceptional. She has an incredible ability to understand brand vision and translate it into creative, impactful campaigns that deliver real results.

What sets Edel apart is her knack for seeing the bigger picture whilst nailing the small details. Her marketing expertise helped us achieve goals we didn't even know were possible. A true professional who delivers excellence every time.

I had the pleasure of working with Edel and I can’t recommend her enough. She helped me with my social media content and gave me invaluable advice on email marketing. Her experience and knowledge made all the difference to our campaigns. If you’re looking for someone who understands the female market and the digital landscape, Edel is the one!

Pink The Agency was founded by Edel Tobin, whose career blends a rich editorial background with marketing expertise. Edel spent 15 years in London’s publishing scene, working on some of the UK’s most-loved women’s magazines, including REAL!, Your Home, TV Hits, OK!, That’s Life, and Essential Kitchen Bathroom Bedroom. This experience sharpened her skills in writing and storytelling, all while deepening her understanding of how to create content that truly connects with women.

Edel’s passion for understanding audiences naturally evolved into a marketing career, where she led campaigns for well-known international brands. Her expertise includes strategy, branding, and digital marketing, giving her a unique edge in crafting impactful campaigns. With Pink, Edel combines her editorial and marketing know-how to help businesses connect with women in meaningful, authentic ways, building trust, loyalty, and lasting success.