What’s Really Holding You Back from Connecting with Female Customers (and how to fix it)
September 11, 2025
Building trust with female consumers is essential for brands looking to create long-term loyalty.
Helping Brands Connect with Female Consumers,
Because She Buys Differently
Your Full-Service Marketing Agency
Connecting brands with female audiences
Pink The Agency is a creative marketing agency dedicated to helping businesses unlock the power of the female consumer. With a deep understanding of how women make purchasing decisions, we specialise in crafting tailored marketing strategies that resonate with women at every stage of their buying journey.
From trust-building and emotional connection to loyalty-driven campaigns, we empower brands to engage authentically with female audiences, leading to increased brand loyalty and long-term success. Our data-driven insights ensure that your marketing efforts align with what women truly value—trust, authenticity, and inclusivity.
Enlist our help. Allow us to spark your inspiration.
Brand
Bring your brand story to life
We help brands grow stronger, sell more, and create meaningful connections with female customers.
Digital
Digital stories that speak to her
Transforming how female consumers experience your brand online, through thoughtful storytelling and standout design. We’ll create an immersive digital presence that captures attention and builds trust.
Projects & Consultancy
Empowering brands to speak directly to women
Launching a new product, redefining your brand strategy, or crafting campaigns that connect with female consumers, we’re here to help.
“A brand is no longer what you tell the consumer it is, it is what consumers tell each other it is”
Scott Cook
Bridging Brands and
Women with Purpose
At Pink, we specialise in helping global brands connect with women through authentic, meaningful strategies that drive real results. With years of experience in editorial, branding, and marketing, we bring a unique perspective to every project—rooted in insight, creativity, and a deep understanding of how women engage with brands.
As a consultant and speaker, our founder, Edel Tobin, partners with businesses and industry leaders to share actionable strategies and innovative ideas for reaching female consumers in impactful ways.
Collaboration is at the heart of what we do. We work alongside you to shape projects and
campaigns that forge genuine connections with women, blending our expertise with your
vision. Together, we’ll create strategies that not only resonate but also inspire loyalty and
drive meaningful results
Let’s turn likes into loyalty and followers into customers.
Stories that inspire, strategies that deliver
We don’t just create content—we craft stories that inspire, engage, and drive action. By analysing and truly understanding your audience’s behaviours and preferences, we ensure every post, story, and campaign is designed to resonate with her needs and values.
Ways to Work With Us
Brand Consultancy
From designing your brand’s identity to ensuring it aligns with your audience’s values, we offer expert guidance on building a brand that’s authentic, impactful, and memorable. We’ll work with you to strengthen your positioning and create a lasting connection with your audience.
Marketing Consultancy
We provide tailored marketing consultancy to help you refine your campaigns, messaging, and overall strategy. Whether you need a complete marketing overhaul or targeted advice on specific challenges, we’ll guide you in creating approaches that resonate and deliver results.
Speaking Opportunities
Edel Tobin, founder of Pink The Agency, is a sought-after speaker on the topic of marketing to women. She shares actionable insights, innovative strategies, and fresh perspectives to help brands better connect with female audiences. Edel’s talks are engaging, thought-provoking, and designed to inspire change.
Social Media Strategy
We craft bespoke social media strategies that align with your brand’s goals and audience. From content planning to engagement tactics, we’ll help you build a vibrant online presence that drives awareness, connection, and growth.
Marketing Strategy
Our marketing strategies are designed to cut through the noise and create real impact. We’ll develop a comprehensive plan tailored to your brand’s unique needs, ensuring every campaign builds awareness, fosters trust, and delivers measurable results.
Digital Audit (Web and Social)
Our in-depth digital audits assess your website and social media channels to uncover areas for improvement. We’ll provide actionable recommendations to enhance user experience, boost visibility, and ensure your digital presence aligns with your brand goals.
Brand Development
Whether you’re launching a new brand or refreshing an existing one, we’ll help you define your values, personality, and voice. Our brand development services ensure your identity is consistent, compelling, and designed to stand out in a competitive market.
Website Creation
We design and develop custom websites that are visually stunning, easy to navigate, and optimised for search engines. Your website will serve as a powerful tool to showcase your brand, engage your audience, and drive conversions.
Influencer Outreach
We connect your brand with influencers who genuinely align with your values and audience. By fostering authentic partnerships, we help you amplify your message, reach new customers, and build lasting trust.
Photography & Videography
Bring your brand to life with professional photography and videography that tells your story. From styled shoots to impactful videos, we create high-quality visuals that captivate and inspire your audience across all platforms.
Latest Blog
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December 13, 2024
Building trust with female consumers is essential for brands looking to create long-term loyalty.
Crafting a Brand Women Will Love: Lessons for Irish Businesses
December 13, 2024
Building a brand that resonates with women requires more than a good product or service; it demands a deep understanding of their values, motivations, and lives.
