What’s Really Holding You Back from Connecting with Female Customers (and how to fix it)
September 11, 2025
Building trust with female consumers is essential for brands looking to create long-term loyalty.
PR & Brand Communications
Award-winning PR & Brand Consultancy
Building brands. Raising profiles.
Pink The Agency is a PR & Brand Consultancy helping businesses and founders strengthen how they communicate, position themselves and build their profile.
Drawing on extensive experience in editorial, brand communications and PR, we help you tell a stronger story, reach the right audiences and build meaningful connections, with particular expertise in communicating with women.
Ready to raise your profile? Let’s make sure you’re communicating what matters.
Whether you’re growing, launching something new, repositioning or simply ready to be better known, we help you work out what’s worth saying and where the opportunities lie. From strengthening your message to building your profile through PR, we bring the strategic thinking and experience to move your business forward.
“Good PR isn’t about being everywhere. It’s about being known for the right things.”
Knowing what’s worth saying, and how to say it
Pink was founded by Edel Tobin, a PR and brand communications consultant with more than 20 years’ experience across journalism, publishing, PR and brand communications.
Edel began her career in women’s magazines, where understanding audiences, finding the right angle and knowing what makes a story worth telling were all part of the job. Her years in women’s media also gave her a particular understanding of female audiences, what influences their decisions and how brands can connect with them.
She went on to build her career in brand communications and PR, bringing that same editorial instinct and understanding of audiences to businesses and organisations looking to strengthen their message and raise their profile.
Today, Edel works with businesses, organisations and individuals at moments of growth, change and opportunity. Every project starts with understanding where you are, where you want to go and what you want to be known for. From there, she brings the strategic thinking, experience and practical PR expertise to help you get there.
Stories that inspire, strategies that deliver
We don’t just create content—we craft stories that inspire, engage, and drive action. By analysing and truly understanding your audience’s behaviours and preferences, we ensure every post, story, and campaign is designed to resonate with her needs and values.
Ways to Work With Me
Brand Strategy & Positioning
Whether you’re launching something new, growing or repositioning an established brand, we help you define what sets you apart, sharpen your messaging and build a strong foundation for what’s next.
Strategic Communications Advisory
Experienced, ongoing support for businesses, organisations and individuals who need a trusted communications partner. From shaping your message to identifying opportunities, we help you make informed decisions about how and where to communicate.
PR & Media Relations
From product launches and business announcements to media features and expert commentary, we find the stories worth telling and get them in front of the right people.
Founder & Leadership Visibility
Helping founders, experts and senior leaders raise their profile and become recognised voices in their field. Through thought leadership, LinkedIn, messaging and PR, we help you build credibility and communicate your expertise.
Latest Blog
From Trust to Loyalty: How to Build Genuine Connections with Female Consumers
December 13, 2024
Building trust with female consumers is essential for brands looking to create long-term loyalty.
Crafting a Brand Women Will Love: Lessons for Irish Businesses
December 13, 2024
Building a brand that resonates with women requires more than a good product or service; it demands a deep understanding of their values, motivations, and lives.
What our Clients Say
Want more people to know about your business?
I share practical ways to get your business noticed – what to talk about, where the PR opportunities are, how to tell your story and how to make sure people understand why they should choose you.
No waffle. Just useful ideas you can actually use.
