What’s Really Holding You Back from Connecting with Female Customers (and how to fix it)
September 11, 2025
Building trust with female consumers is essential for brands looking to create long-term loyalty.
PR & Brand Communications
Award-winning PR & Brand Consultancy
Building brands. Raising profiles.
Pink The Agency is a PR & Brand Consultancy helping businesses and founders strengthen how they communicate, position themselves and build their profile. Through brand strategy, messaging and PR, we help you tell a stronger story, reach the right audiences and create opportunities for your business to be seen and heard.
Ready to raise your profile? Let’s make sure you’re communicating what matters.
Whether you’re growing, launching something new, repositioning or simply ready to be better known, we help you work out what’s worth saying and where the opportunities lie. From strengthening your message to building your profile through PR, we bring the strategic thinking and experience to move your business forward.
“Good PR isn’t about being everywhere. It’s about being known for the right things.”
Knowing what’s worth saying, and how to say it
Pink was founded by Edel Tobin, a PR and brand communications consultant with more than 20 years’ experience across journalism, publishing, PR and brand communications.
Edel began her career in women’s magazines, where understanding audiences, finding the angle and knowing what makes a story worth paying attention to were part of the job. She has worked with brands and businesses, bringing that same editorial instinct to how they position themselves, communicate and build their profile.
Today, Edel works with businesses, organisations and individuals at moments of growth, change and opportunity, helping them sharpen their message, identify what’s worth talking about and turn that into stronger communications and PR.
Every project starts with understanding where you are, where you want to go and what you want to be known for. From there, we bring the strategic thinking, communications expertise and PR experience to help you move forward.
Stories that inspire, strategies that deliver
We don’t just create content—we craft stories that inspire, engage, and drive action. By analysing and truly understanding your audience’s behaviours and preferences, we ensure every post, story, and campaign is designed to resonate with her needs and values.
Ways to Work With Me
Brand Consultancy
From designing your brand’s identity to ensuring it aligns with your audience’s values, we offer expert guidance on building a brand that’s authentic, impactful, and memorable. We’ll work with you to strengthen your positioning and create a lasting connection with your audience.
Marketing Consultancy
We provide tailored marketing consultancy to help you refine your campaigns, messaging, and overall strategy. Whether you need a complete marketing overhaul or targeted advice on specific challenges, we’ll guide you in creating approaches that resonate and deliver results.
Speaking Opportunities
Edel Tobin, founder of Pink The Agency, is a sought-after speaker on the topic of marketing to women. She shares actionable insights, innovative strategies, and fresh perspectives to help brands better connect with female audiences. Edel’s talks are engaging, thought-provoking, and designed to inspire change.
Social Media Strategy
We craft bespoke social media strategies that align with your brand’s goals and audience. From content planning to engagement tactics, we’ll help you build a vibrant online presence that drives awareness, connection, and growth.
Marketing Strategy
Our marketing strategies are designed to cut through the noise and create real impact. We’ll develop a comprehensive plan tailored to your brand’s unique needs, ensuring every campaign builds awareness, fosters trust, and delivers measurable results.
Digital Audit (Web and Social)
Our in-depth digital audits assess your website and social media channels to uncover areas for improvement. We’ll provide actionable recommendations to enhance user experience, boost visibility, and ensure your digital presence aligns with your brand goals.
Brand Development
Whether you’re launching a new brand or refreshing an existing one, we’ll help you define your values, personality, and voice. Our brand development services ensure your identity is consistent, compelling, and designed to stand out in a competitive market.
Website Creation
We design and develop custom websites that are visually stunning, easy to navigate, and optimised for search engines. Your website will serve as a powerful tool to showcase your brand, engage your audience, and drive conversions.
Influencer Outreach
We connect your brand with influencers who genuinely align with your values and audience. By fostering authentic partnerships, we help you amplify your message, reach new customers, and build lasting trust.
Photography & Videography
Bring your brand to life with professional photography and videography that tells your story. From styled shoots to impactful videos, we create high-quality visuals that captivate and inspire your audience across all platforms.
Latest Blog
From Trust to Loyalty: How to Build Genuine Connections with Female Consumers
December 13, 2024
Building trust with female consumers is essential for brands looking to create long-term loyalty.
Crafting a Brand Women Will Love: Lessons for Irish Businesses
December 13, 2024
Building a brand that resonates with women requires more than a good product or service; it demands a deep understanding of their values, motivations, and lives.
What our Clients Say
Want more people to know about your business?
I share practical ways to get your business noticed – what to talk about, where the PR opportunities are, how to tell your story and how to make sure people understand why they should choose you.
No waffle. Just useful ideas you can actually use.
