Brand

Brand Clarity is the foundation of every successful business

Most businesses don’t have a marketing problem – they have a brand clarity problem.

You can invest in ads, redesign your logo, post consistently on social media… but if your brand isn’t clear, none of it will work as well as it should.

When your message is confused, your audience is too. And confusion never converts.

Clarity brings focus. It gives your marketing direction and purpose. It shapes everything from your tone of voice to your customer experience, and it’s what turns casual customers into loyal advocates.

When you’re clear on who you are, what you stand for, and who you serve, every marketing decision becomes easier, and infinitely more effective.

Turn confusion into clarity

I’m Edel Tobin, brand and marketing consultant and founder of Pink, with 14+ years’ experience working with international brands.

Through my PINK Framework™, I help clients uncover what makes their brand resonate, define their story, and build a strategy that guides everything from messaging to marketing.

After working with me, you’ll have:
– A clear understanding of your brand’s identity and purpose.
– Messaging that resonates with your ideal audience (especially women).
– A confident, consistent way to show up online and offline.
– A roadmap for your marketing that actually makes sense.

Let’s Start With a Brand Clarity Session — a focused, one-to-one consultation designed to help you find the clarity your business needs before you invest another euro in marketing.

Because clarity doesn’t just make marketing easier.
It makes it work.

Edel and her team have been instrumental in building our brand. From our very first meeting where our brand was simply just a concept and difficult for Michael and I to articulate what we wanted Edel immediately understood us. Within a very short time, Edel presented us with a brand concept and roadmap that blew us away, she really got us. We worked closely with Edel and her team building our social media and brand presence over the year and the results were fantastic. We now have a solid brand, message and engagement from our customers. I could not recommend Edel and her team at Pink The Agency enough

I had the pleasure of working with Edel and I can’t recommend her enough. She helped me with my social media content and gave me invaluable advice on email marketing. Her experience and knowledge made all the difference to our campaigns. If you’re looking for someone who understands the female market and the digital landscape, Edel is the one!